Through SwagCycle, a platform for sustainably managing branded merchandise over its life span, BAMKO donated 2,400 upcycled baby blankets to Baby2Baby, a national nonprofit that has distributed over 450 million essential items to children living in poverty across the United States over the last 13 years.
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Grossman’s mission at Boston-based SwagCycle, founded in 2019, is to help companies repurpose, recycle, and donate their obsolete branded apparel and merchandise responsibly, ethically, and affordably via a network of charitable and recycling partners.
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Ben Grossman, co-president of Grossman Marketing Group and founder of SwagCycle (left), is shaking up the world of sustainability in the promo products industry.
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It’s not obvious to me and millions of other people how to recycle clothing. We need to change that.
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One of the largest donations of obsolete branded products the organization helped facilitate last year was tied to Facebook’s rebrand to Meta, according to a 2022 annual impact report.
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The Massachusetts man started an initiative that keeps unused and unusable promo items out of landfills by recycling them or donating them to charitable organizations.
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The organization recycles or repurposes unwanted promo products. In 2021, SwagCycle increased both its landfill divergence totals and charitable impact by more than 10 times over.
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When you buy a branded T-shirt from Oatly, there are a few things guaranteed. You can select your sizing and choose from a handful of catchphrases – proclaiming to the world that you’re a “weekend vegan” or that you’re part of the “post milk generation.”
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SwagCycle, an environmentally focused promo venture that’s an outgrowth of Somerville, MA-based distributor Grossman Marketing Group (GMG; asi/215205), recently facilitated its largest donation ever.
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In August 2019, Grossman Marketing Group launched its SwagCycle program, which let companies repurpose their unwanted or unused branded items, like T-shirts, hats, business cards, mugs, writing instruments, bags and more. A lot of these items would be “obsolete,” meaning they featured an old logo, referenced a canceled event, etc.
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SwagCycle aims to help make promo products a greener, more socially responsible industry. The Massachusetts-headquartered organization’s just-released “2020 Impact Report” indicates tangible progress toward that goal.
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The United States is experiencing a recycling crisis. The trouble stems, in significant part, from China’s decision in 2018 to restrict imports of certain recyclables, including most used plastics and mixed paper, such as office paper and junk mail.
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BOSTON — Before a company decides to produce large amounts of swag — the “Stuff We All Get” at conferences and such — promotional marketing expert Ben Grossman wants one important question to be answered: What will the swag’s life-cycle look like?
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SwagCycle, a new donation and recycling service, was recently launched by the Massachusetts-based Grossman Marketing Group to demonstrate that excess promotional products don't have to end up as waste.
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If you think that once you’ve sold your client promotional products what happens to them is not your problem, this post isn’t for you. On the other hand, you know your customer will always have some of that product you sold them left over.
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Grossman Marketing Group, a fourth-generation marketing services firm with a deep history of corporate responsibility, has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise.
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