Coverage From Press Release

Start-up to repurpose swag

August 21, 2019 By Ben Grossman

SOMERVILLE, Massachusetts –A new start-up will allow companies to repurpose unused swag items. Grossman Marketing Group has launched SwagCycle to focus on responsibly managing the...

Grossman Marketing Group Launches SwagCycle, Setting a New Standard for Socially Responsible Swag

August 22, 2019 By Ben Grossman

Grossman Marketing Group, a fourth-generation marketing services firm with a deep history of corporate responsibility, has launched SwagCycle, a startup focused on responsibly managing the...

Promomarketing Podcast

Grossman Marketing Group’s Ben Grossman on SwagCycle, Promo’s Coolest New Service for Brands

Sustainability is becoming a bigger deal to consumers, especially younger ones, which in turn makes it a big deal for brands. That’s part of the reason Ben Grossman, co-president of Grossman Marketing Group, helped launch SwagCycle, an incredibly cool and surprisingly accessible three-step program that helps companies repurpose or recycle obsolete promotional products.

Ben joined the show to tell us how SwagCycle went from idea to reality and gave us some real-life examples of big-name brands that have already participated in the program. He explained not just the “how,” but also the “why” behind SwagCycle, as we discussed the program’s greater place in promo and the exciting possibilities it holds.

Plus, Sean and Brendan discuss Facebook’s new feature that allows artists, athletes and other celebrities to sell merch directly through the platform, and follow up on that Area 51 raid that somehow actually (sort of) happened.

Ben’s interview starts at the 8:45 mark. Enjoy!

Press

Coverage From Press Release

Start-up to repurpose swag

Grossman Marketing Group Launches SwagCycle, Setting a New Standard for Socially Responsible Swag

Promomarketing Podcast

Podcasts/Interviews